Anne Freer, Author at Business of Apps

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Anne Freer

: anne@sokomedia.net

Upptic unveils new Creative Hub for app growth

Anne Freer | June 30, 2023

Fitness app adoption hit its worst quarter but sessions remained consistent at 1% rise

Anne Freer | June 30, 2023

Midcore gamers almost twice as expensive as casual gamers at average CPI of $2

Anne Freer | June 29, 2023

WeChat’s mini-games attract 400 million users a month

Anne Freer | June 28, 2023

Apple gives ads on the Today tab a makeover

Anne Freer | June 27, 2023

Existing customers bring success: 95% of mobile marketers deepen focus on customer retention

Anne Freer | June 26, 2023

Mobile Advertising

BRAG Index III: Cracking the code to app growth and brand building

Anne Freer | June 23, 2023

Attention grabbers: in-game ads score 98% for viewability

Anne Freer | June 22, 2023

79% of gamers play on mobile apps and 50% discover new brands in-game

Anne Freer | June 21, 2023

Japan takes on tech titans and imposes app payment regulations

Anne Freer | June 20, 2023

Gen Z install the most games and make the most frequent in-app purchases

Anne Freer | June 19, 2023

77% of players make in-app purchases within the first two weeks of downloading a game

Anne Freer | June 16, 2023

The bigger picture: the benefits of view-through attribution for mobile ad campaigns

Anne Freer | June 15, 2023

Mobile Advertising

Pop-up or pop-out: what’s the ideal moment for ATT pop-ups in mobile games?

Anne Freer | June 14, 2023

Onymos unveils IoT expansion to accelerate enterprise app development

Anne Freer | June 13, 2023

App Development

TikTok surpasses $1 billion in consumer spending in a single quarter

Anne Freer | June 12, 2023

Chinese game companies contributing 47% of mobile gaming revenues

Anne Freer | June 9, 2023

Out with influencers, in with consumers: 90% prefer real content

Anne Freer | June 8, 2023

Tweet retreat: Twitter’s ad revenue takes a nosedive

Anne Freer | June 7, 2023

Gamelight expands mobile game ad operations to more countries

Anne Freer | June 6, 2023

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