oolo AI

The alerts you need, The control you deserve

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oolo is an AI-powered solution that proactively monitoring ad performance, oolo automatically detects and translates data anomalies into actionable, easy-to-understand business imperatives.

Combining machine learning, industry-specific data relationship mapping, and codified operational know-how, oolo helps marketing and monetization teams get the most out of their time, data, campaigns, and inventory.

With oolo’s Deep MonitoringTM, troubleshooting and optimization tasks are smartly prioritized and surgically executed — eliminating everyday frustrations and inefficiencies.

Awards

oolo AI Features

  • Cohort performance tracking
  • Key metric anomalies (e.g. Spend, Clicks, Installs, eCPI, Install%, IPM, Dx ROAS, Dx ARPU, CTR, Impressions, Revenue, Requests, eCPM, Req eCPM, Fill%, Viewability, Latency etc.)
  • Share-of-Voice changes
  • Sudden stops
  • Channel / Network trends
  • Campaign cannibalization
  • Pricing / Flooring opportunities
  • Setup / Targeting missteps
  • Predicted shortfalls
  • Versioning / Integration issues
  • Product change implications
  • Discrepancies
  • Benchmarking
  • A/B test insights

Team

Yuval Brener

A serial entrepreneur, Yuval has more than a decade of experience in executive roles. As oolo’s CEO, Yuval sets the organization’s strategic direction and presides over daily operations. Prior to founding oolo AI, Yuval was CEO of Carambola — provider of a popular monetization widget for digital publishers. In his spare time, Yuval studies mindfulness.

oolo AI Data

Founded:2020
Employees:10-50

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

oolo AI Info

Platforms:-
Types:-
Groups:App Monetization, User Acquisition
Latest Tweets from oolo AI:
  • _oolo_

    Unleash the power of #AI on your business data! 🤖 Read about it here » https://t.co/evpyL1HgAv https://t.co/gL89b70H7o

    Retweet Reply Favorite (about 7 days ago)
  • _oolo_

    On Father's Day and every day, we hope you find the time to focus on what really matters! https://t.co/quNSAGMpME

    Retweet Reply Favorite (about 12 days ago)
  • _oolo_

    There's not enough time in the day. On that, everyone seems to agree. But what if there was a way to create more ti… https://t.co/Glgih1kM7U

    Retweet Reply Favorite (about 19 days ago)
  • _oolo_

    App publishers and marketers, rejoice! 🙌 oolo AI is here to help your maximize your monetization, streamline workfl… https://t.co/bRTIQdHRyp

    Retweet Reply Favorite (about 20 days ago)
  • _oolo_

    We're proud to give publishers effortless oversight — ensuring that their problems are quickly found & fixed and th… https://t.co/2gpnJ7xtj9

    Retweet Reply Favorite (about 21 days ago)
Articles from the oolo AI blog:
  • For Monetization & Growth, Even Custom Data Alerting Systems Stink Content may be king, but data is queen. And as anyone who play chess knows, the queen holds the power. From marketing to monetization and user experience, from retention to engagement and content creation...
  • The Next Generation of A/B Testing Has Arrived A cornerstone of agile business practices and iterative optimization, A/B testing allows digital publishers to compare two different versions of any given campaign or setup element. 
  • Key App Strategy Takeaways for 2023 Looking ahead, it's clear that the app world will face its fair share of disruption. To make it safely to the other side, publishers will need to be able to thoroughly understand what's happening,...
  • Top Trends for App Makers To Follow In 2023 With COVID-19 mostly moving into the rearview mirror, 2022 was a year of rebirth. The pandemic created an artificial app boom (especially for games) and as it abated so did market momentum.
  • Publishers Need Prescriptive Analytics Tools When it comes to ad revenue, there are a lot of moving parts that contribute to a digital publisher’s success or failure. Profitably matching the bid and the ask for a given ad unit may seem relatively...

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