Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.
Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
Persona.ly offers a programmatic & fully transparent service, from playable and dynamic creative generation to driving scale outside of traditional acquisition channels and providing actionable marketing insights.
Key features
- User acquisition
- User re-engagement
- Programmatic for agencies
- Accessing 60 data points before serving each impression
- Integration with major SSPs, processing more than 1,800,000 in-app ad auctions per second
- Full transparency
- Dynamic creative generation
Awards
Office Locations
HEADQUARTERS
Meir Weisgal 2
Rehovot 7632605
Israel
Mumbai
India
San Francisco
United States
Beijing
China
Berlin
Germany
Seoul
South Korea
Jakarta
Indonesia
Persona.ly Data
| Employees: | 10-50 |
|---|
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Persona.ly Info
| Types: | App Installs, DSPs |
|---|---|
| Ad Formats: | Banners, Interstitial, Offer Walls, Rewarded Video, Rich Media, Video |
| Models: | CPI, CPM |
| Trading Models: | - |
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Unleashing the power of contextual bandits: Chaty case study Posted on May 17, 2023 This post was first published on persona.
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The vicious cycle of click spamming Posted on February 09, 2023 This post was first posted on persona.
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We worked with Gameskraft to run user acquisition campaigns for its top skill-based gaming app: RummyCulture. Check… https://t.co/4O9fl5a79B
(about 50 days ago)
What are the things to look at when choosing the right mobile measurement partner? Check out the latest post from… https://t.co/RPAzUNqhKX
(about 113 days ago)
We are thrilled to announce our partnership with @kochavaofficial ! This partnership provides a comprehensive suite… https://t.co/vYrYM1yXzL
(about 114 days ago)
넥슨의 던전앤파이터 모바일 구매 CVR을 186%나 증가시킨 방법 - https://t.co/1Qpcmf2xxJ https://t.co/G278tbEuBD
(about 142 days ago)
Siklus Berbahaya Click Spam - https://t.co/pqyWpRP2wz https://t.co/4oYZMdLWZC
(about 191 days ago)
- How we doubled CVR while scaling 5.6x and outperformed KPI for Nexon’s FIFA Mobile Download the PDF version of the case study Persona.ly worked with Nexon, a South Korean gaming giant owning over 50 gaming titles, including Dungeon & Fighter, Sudden Attack, and KartRider, to run...
- Muneaki Takao Joins Persona.ly as Country Director in Japan Persona.ly (established in 2011) is a mobile-first programmatic ML-based DSP driving mobile user acquisition and re-engagement solutions at scale for top-grossing app developers. Headquartered in Israel,...
- IAP or IAA – why not both? Alien Invasion hybrid-casual case study Download the PDF version of the case study We worked with Multicast Games to acquire users for its leading game Alien Invasion: RPG Idle Space on Android in the U.S. Multicast Games is a developer of hybrid-casual...
- Generative AI (ChatGPT) for Creative Production This guest post has been written by Mateo Encabo, Marketing Manager at Appvertiser. Are you curious about the benefits of using AI in creative production but want to skip the background? No problem! You...
- RummyCulture Exceeds FTD Cost KPI by 2x with Persona.ly’s Age Prediction Capabilities Download the PDF version of the case study Persona.ly worked with Gameskraft to run user acquisition campaigns for its top skill-based gaming app: RummyCulture on Android in India. The initial campaign...
Persona.ly Reviews
