Fiona McGregor, Author at Business of Apps Connecting the app industry Thu, 29 Jun 2023 08:44:37 +0000 en-US hourly 1 APS returns to San Francisco https://www.businessofapps.com/news/aps-returns-to-san-francisco/ Thu, 29 Jun 2023 14:30:55 +0000 https://www.businessofapps.com/?p=87855 We are excited to announce that App Promotion Summit is coming back to San Francisco on Thursday 28th September 2023 with an event 100% focused on subscription apps. The agenda will cover how to drive subscription app growth through better analytics, acquisition, activation, monetization and retention. You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale subscription apps. Join us at the W San Francisco for a 5 star in-person experience in our legendary friendly atmosphere, or as a digital attendee. This is THE event for subscription apps and you don’t want to miss it. Get in touch if you’d like to participate as a speaker or partner as we discover the future of subscription app growth.

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We are excited to announce that App Promotion Summit is coming back to San Francisco on Thursday 28th September 2023 with an event 100% focused on subscription apps.

The agenda will cover how to drive subscription app growth through better analytics, acquisition, activation, monetization and retention. You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale subscription apps.

Join us at the W San Francisco for a 5 star in-person experience in our legendary friendly atmosphere, or as a digital attendee.

This is THE event for subscription apps and you don’t want to miss it.

Get in touch if you’d like to participate as a speaker or partner as we discover the future of subscription app growth.

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APS NYC early bird ending https://www.businessofapps.com/news/aps-nyc-early-bird-ending/ Thu, 01 Jun 2023 12:29:50 +0000 https://www.businessofapps.com/?p=87106 With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday (June 2nd). ⌛ The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions. We have some great sessions lined up including: Generative AI’s Impact on Mobile Strategic Analytics for App Growth The Role of “The Product” in your App Growth Strategy In-person ticket holders can enjoy our networking coffee breaks ☕, lunch 🍽️, drinks reception 🥂 and afterparty. 🎉 You’ll be meeting app marketers, growth managers and product leaders from brands including MyFitnessPal, Babbel, Lyft, NBA, American Express, WeWork, Citizen, The New York Times, Current, HelloFresh, CBS Sports, Uncommon Goods, The Knot, Wealthsimple, Gannett, Vanguard, Pocket Worlds,

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With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday (June 2nd). ⌛

The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions.

We have some great sessions lined up including:

  • Generative AI’s Impact on Mobile
  • Strategic Analytics for App Growth
  • The Role of “The Product” in your App Growth Strategy

In-person ticket holders can enjoy our networking coffee breaks ☕, lunch 🍽, drinks reception 🥂 and afterparty. 🎉

You’ll be meeting app marketers, growth managers and product leaders from brands including MyFitnessPal, Babbel, Lyft, NBA, American Express, WeWork, Citizen, The New York Times, Current, HelloFresh, CBS Sports, Uncommon Goods, The Knot, Wealthsimple, Gannett, Vanguard, Pocket Worlds, Yousician and Paramount.

This is the last chance to save over $500 for in-person tickets.

We look forward to seeing you in NYC.

Register here.

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Who’s coming to App Promotion Summit NYC? https://www.businessofapps.com/news/whos-coming-to-app-promotion-summit-nyc/ Thu, 18 May 2023 15:13:10 +0000 https://www.businessofapps.com/?p=86743 The app growth event for NYC returns on Thursday 22nd June and we’d love to see YOU there. 🚀 Want to make some new app marketing friends? You will be able to network with 1,000+ attendees on our online networking platform. 🚀 App marketing and product leaders from companies like Bumble, Lyft, NBA, Babbel, Paramount, American Express, WeWork, Citizen, Yousician, Current, HelloFresh, Gannett and CBS Sports have registered to attend. 🚀 We’ve confirmed speakers from major brands and the hottest app startups and scale-ups including News Corp, Spotify, Hopper, Life360, Audible, Brigit, Dow Jones, Audiomack, HER and many more. 🚀 The exhibition area is filling up with the industry’s best app marketing & engagement platforms and agencies including AppsFlyer, Iterable, Gummicube, Adjust, Optimove, Liberteenz, Moloco, InMobi, Addict Mobile, Usercentrics, Edge 226 and CleverTap. 🚀 Alongside 5*

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The app growth event for NYC returns on Thursday 22nd June and we’d love to see YOU there.

🚀 Want to make some new app marketing friends? You will be able to network with 1,000+ attendees on our online networking platform.

🚀 App marketing and product leaders from companies like Bumble, Lyft, NBA, Babbel, Paramount, American Express, WeWork, Citizen, Yousician, Current, HelloFresh, Gannett and CBS Sports have registered to attend.

🚀 We’ve confirmed speakers from major brands and the hottest app startups and scale-ups including News Corp, Spotify, Hopper, Life360, Audible, Brigit, Dow Jones, Audiomack, HER and many more.

🚀 The exhibition area is filling up with the industry’s best app marketing & engagement platforms and agencies including AppsFlyer, Iterable, Gummicube, Adjust, Optimove, Liberteenz, Moloco, InMobi, Addict Mobile, Usercentrics, Edge 226 and CleverTap.

🚀 Alongside 5* food and drink all day, we will be hosting a drinks reception and an after party in a top secret location…

Want to join us at APS NYC? We have a limited number of in-person tickets so get yours now.

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The APS NYC agenda is now live https://www.businessofapps.com/news/the-aps-nyc-agenda-is-now-live/ Thu, 04 May 2023 14:04:29 +0000 https://www.businessofapps.com/?p=86375 We are excited to announce that the first look agenda for App Promotion Summit NYC 2023 is now live and covering the latest in app growth and product including Generative AI, Custom Product Pages, SKAN 4.0 and data driven decision making. 🚀 Our in-person conference at 360 Madison Avenue in Midtown Manhattan on Thursday June 22nd will feature a main stage exploring app growth across the funnel plus 2 workshop rooms focusing on User Acquisition and App Product & Engagement. We have speakers from Dow Jones, Hopper, Life360, Hiatus, Brigit, HER, Soothe and BEGiN ready to share their insights. Some confirmed sessions include: Generative AI’s Impact on Mobile – Nicole Castillo, VP of Mobile Products, News Corp Web-to-app User Acquisition War Stories – Andrew Tsui,

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We are excited to announce that the first look agenda for App Promotion Summit NYC 2023 is now live and covering the latest in app growth and product including Generative AI, Custom Product Pages, SKAN 4.0 and data driven decision making. 🚀

Our in-person conference at 360 Madison Avenue in Midtown Manhattan on Thursday June 22nd will feature a main stage exploring app growth across the funnel plus 2 workshop rooms focusing on User Acquisition and App Product & Engagement.

We have speakers from Dow Jones, Hopper, Life360, Hiatus, Brigit, HER, Soothe and BEGiN ready to share their insights.

Some confirmed sessions include:

  • Generative AI’s Impact on Mobile – Nicole Castillo, VP of Mobile Products, News Corp
  • Web-to-app User Acquisition War Stories – Andrew Tsui, Director of Product, K Health
  • ASO is Dead – Nicole Weiss, Global Director Marketing: App Store Editorial Partnerships and ASO, Audible
  • How to Build a Powerful Loyalty Program to Engage Customers Long-term – Alex Guerra, Director of Monetization, Baz

Grab your tickets here if you haven’t already.

We can’t wait to welcome you to the event.

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APS NYC Super Early Bird Tickets end this Friday https://www.businessofapps.com/news/aps-nyc-super-early-bird-tickets-end-this-friday/ Tue, 25 Apr 2023 15:35:21 +0000 https://www.businessofapps.com/?p=86183   Do you want to join us at App Promotion Summit NYC 2023 in June? 🙌 Take advantage of our Super Early Bird discount and save up to $1,000. In-person ticket holders can enjoy our networking coffee breaks, lunch, evening drinks reception and the legendary late night after party 🥳 We hope you can join us in person on Thursday June 22nd, along with hundreds of other app marketers, as we teach you how to become a smarter app marketer to grow and scale your app. Book your ticket now to learn from the likes of Hopper, Brigit, News Corp, Audible, Baz, K Health, BEGiN, Soothe, Hiatus, Life360 and HER and network with the biggest names in app marketing. Brands booked on so far include

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Do you want to join us at App Promotion Summit NYC 2023 in June? 🙌

Take advantage of our Super Early Bird discount and save up to $1,000.

In-person ticket holders can enjoy our networking coffee breaks, lunch, evening drinks reception and the legendary late night after party 🥳

We hope you can join us in person on Thursday June 22nd, along with hundreds of other app marketers, as we teach you how to become a smarter app marketer to grow and scale your app.

Book your ticket now to learn from the likes of Hopper, Brigit, News Corp, Audible, Baz, K Health, BEGiN, Soothe, Hiatus, Life360 and HER and network with the biggest names in app marketing.

Brands booked on so far include Babbel, CBS Sports, American Express, WeWork, Citizen, The Epoch Times, HelloFresh, Publishers Clearing House, Jackpocket,  Elevate, Uncommon Goods, The Knot and Gannett.

Reserve your ticket by this Friday (28th April).

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Speakers announced for APS NYC in June https://www.businessofapps.com/news/speakers-announced-for-aps-nyc-in-june/ Thu, 13 Apr 2023 15:44:55 +0000 https://www.businessofapps.com/?p=85970 We are busy building a fantastic App Promotion Summit NYC 2023 agenda that will be packed with the East Coast’s top app growth experts.  We’re back at 360 Madison Avenue with 4 rooms of app marketing content and 200+ in-person attendees. We’re delighted to announce a first look line-up of speakers ready to share their insights on Thursday June 22nd, including: Nicole Castillo, VP of Mobile Products at News Corp Todd Kane, VP of Growth at BEGiN Nicole Weiss, Global Director Marketing: App Store Editorial Partnerships and ASO at Audible Alon Rivel, VP Marketing at Soothe Jeff Wang, VP of Growth at Hiatus Alex Guerra, Director of Monetization at Baz Taylor Gobar, Head of Marketing at HER Dharak Desai, Director of Sales and Strategy at InMobi Michael Nathan, COO at Liberteenz George Revutsky, VP of Growth

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We are busy building a fantastic App Promotion Summit NYC 2023 agenda that will be packed with the East Coast’s top app growth experts.  We’re back at 360 Madison Avenue with 4 rooms of app marketing content and 200+ in-person attendees.

We’re delighted to announce a first look line-up of speakers ready to share their insights on Thursday June 22nd, including:

  • Nicole Castillo, VP of Mobile Products at News Corp
  • Todd Kane, VP of Growth at BEGiN
  • Nicole Weiss, Global Director Marketing: App Store Editorial Partnerships and ASO at Audible
  • Alon Rivel, VP Marketing at Soothe
  • Jeff Wang, VP of Growth at Hiatus
  • Alex Guerra, Director of Monetization at Baz
  • Taylor Gobar, Head of Marketing at HER
  • Dharak Desai, Director of Sales and Strategy at InMobi
  • Michael Nathan, COO at Liberteenz
  • George Revutsky, VP of Growth at Brigit

Keep your eyes peeled for the agenda, which will be revealed soon…

Super Early Bird pricing ends next week so take advantage of our discounted tickets now.

We look forward to seeing you there.

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APS London Early Bird Tickets End Friday https://www.businessofapps.com/news/aps-london-early-bird-tickets-end-friday/ Tue, 21 Feb 2023 13:39:32 +0000 https://www.businessofapps.com/?p=84857 With 4 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (24th February). The packed agenda features 4 rooms of app growth talks, panels, workshops and interactive sessions. In-person ticket holders can enjoy our networking coffee breaks, lunch, cocktail roundtables, evening drinks reception and the legendary late night after party. We only have capacity for 450 people at the venue. App Promotion Summit London will sell out. If you want to come – now is the time to get a ticket. Last chance to save over £500 for in-person tickets.

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With 4 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (24th February).

The packed agenda features 4 rooms of app growth talks, panels, workshops and interactive sessions.

In-person ticket holders can enjoy our networking coffee breaks, lunch, cocktail roundtables, evening drinks reception and the legendary late night after party.

We only have capacity for 450 people at the venue. App Promotion Summit London will sell out. If you want to come – now is the time to get a ticket.

Last chance to save over £500 for in-person tickets.

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Join us at APS NYC? https://www.businessofapps.com/news/join-us-at-aps-nyc/ Mon, 20 Feb 2023 11:57:38 +0000 https://www.businessofapps.com/?p=84823 Following the success of APS NYC last year, we are looking forward to returning to NYC on Thursday 22nd June. Last year, 200+ app marketers joined us for an epic event featuring 4 rooms of app growth content and 30+ speakers. Here are some highlights: We are excited to be back this year, it is going to be bigger and better than ever… Super Early Bird tickets are on sale until 14th April and we would love for you to join us. Let us know if you’d like to participate as a speaker or join a panel. If you would like to support the event as one of our partners, the team would love to hear from you.

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Following the success of APS NYC last year, we are looking forward to returning to NYC on Thursday 22nd June.

Last year, 200+ app marketers joined us for an epic event featuring 4 rooms of app growth content and 30+ speakers. Here are some highlights:

We are excited to be back this year, it is going to be bigger and better than ever…

Super Early Bird tickets are on sale until 14th April and we would love for you to join us.

Let us know if you’d like to participate as a speaker or join a panel.

If you would like to support the event as one of our partners, the team would love to hear from you.

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Who’s coming to APS London 2023? https://www.businessofapps.com/news/whos-coming-to-aps-london-2023/ Thu, 09 Feb 2023 14:52:10 +0000 https://www.businessofapps.com/?p=84487   App Promotion Summit is back in London on March 23rd and OMG our attendee list is the best it’s ever been (in 10 years of running the event!)  We’ve never had so many great brands sign on so early with registrations up 70% on last year. From American Express to Next, EVERYONE wants to join us at APS London. App marketers from companies like Farfetch, ITV, ClearScore, Decathlon, YNAP, Nextdoor, ECCO Shoes, Screwfix, Xero, OVO Energy, Zoopla, Nutracheck, Nordcurrent, Driving Test Success, PokerStars, Which?, BodyFast and adidas Runtastic have registered to attend. We’ve confirmed speakers from major brands and the hottest app startups and scale-ups including what3words, Monzo, Domino’s, Dorothy Perkins, Paired, Deliciously Ella, Howbout, Smule, Product Madness and Peanut. The exhibition area is filling up with the industry’s leading app marketing & engagement platforms and agencies including AppsFlyer, Iterable, Moloco,

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App Promotion Summit is back in London on March 23rd and OMG our attendee list is the best it’s ever been (in 10 years of running the event!) 🤯

We’ve never had so many great brands sign on so early with registrations up 70% on last year. From American Express to Next, EVERYONE wants to join us at APS London.

  • App marketers from companies like Farfetch, ITV, ClearScore, Decathlon, YNAP, Nextdoor, ECCO Shoes, Screwfix, Xero, OVO Energy, Zoopla, Nutracheck, Nordcurrent, Driving Test Success, PokerStars, Which?, BodyFast and adidas Runtastic have registered to attend.
  • We’ve confirmed speakers from major brands and the hottest app startups and scale-ups including what3words, Monzo, Domino’s, Dorothy Perkins, Paired, Deliciously Ella, Howbout, Smule, Product Madness and Peanut.
  • The exhibition area is filling up with the industry’s leading app marketing & engagement platforms and agencies including AppsFlyer, Iterable, Moloco, OneSignal, Amplitude, MobileAction, Qonversion, Batch, TrafficGuard, Purchasely, Storyly and SplitMetrics.

As always, capacity is limited. Tickets are going faster than ever before so if you want to attend, now is the time to get your ticket.

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What’s your app growth strategy for 2023? https://www.businessofapps.com/news/whats-your-app-growth-strategy-for-2023-2/ Mon, 16 Jan 2023 09:59:16 +0000 https://www.businessofapps.com/?p=83899 Have you got an app growth game plan for 2023? Join us this March at App Promotion Summit in London and discover how to level up your app marketing. APS London will host challenging conversations covering key app industry issues including iOS16+, evolving user behaviour, rapid growth and more. In our interactive sessions, we will be covering app growth topics across the funnel: Evolving user behaviour User journey optimization SKAN 4.0 – IDFA & Privacy Sandbox Custom Product Pages and In-app events Influencer marketing Process automation App subscriptions Product marketing Are you ready to become a smarter app marketer? Super Early Bird tickets are on sale until Friday 20th January – don’t miss out before it’s too late.

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Have you got an app growth game plan for 2023?

Join us this March at App Promotion Summit in London and discover how to level up your app marketing.

APS London will host challenging conversations covering key app industry issues including iOS16+, evolving user behaviour, rapid growth and more.

In our interactive sessions, we will be covering app growth topics across the funnel:

  • Evolving user behaviour
  • User journey optimization
  • SKAN 4.0 – IDFA & Privacy Sandbox
  • Custom Product Pages and In-app events
  • Influencer marketing
  • Process automation
  • App subscriptions
  • Product marketing

Are you ready to become a smarter app marketer?

Super Early Bird tickets are on sale until Friday 20th January – don’t miss out before it’s too late.

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